After many months of plotting and planning, I’m delighted to finally launch White Label.

It’s the name of a brand new theatre outfit in Dublin that I’m working with. The idea (as per the name) is to create a new model for theatre making in Ireland, in this case along the lines of an independent record label. So a theatre label, basically. The proper official mission statement from the group is: “We are nine independent, professional, theatre makers working together to redesign our creative landscape, to make it better for us and for you.”

The nine of us, apart from myself, are Joanna Crawley, James Hickson, Rosemary McKenna, Louise Melinn, Aisling Murray, Máirín O’Grady, Ronan Phelan and Hugh Travers. We just launched last Tuesday with The Eurydice Project. It was a nice low key launch and allowed us to finally stop feeling like a weird secret sect hanging around town, slowly drinking long pots of tea and whispering. It’s done, it’s out there and now we just need to make work. And luckily enough, we’ve got some very exciting projects lined up. In fact, you’ll be able to see (A)pollonia at this years Dublin Theatre Festival. I’m really excited about what we’re brewing, but we’re taking some good old school baby steps as we progress. For all the info on White Label and what we’re doing, please check out our website and follow the social media bits and bobs.

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